AI Insights · Timothy · March 2021
Top 5 Fashion Games on iOS in the US - Q1 2021 Performance Overview
Explore the Q1 2021 performance of the leading fashion games on iOS in the United States. Sensor Tower provides a glimpse into the trends of downloads and user engagement.
The first quarter of 2021 has been eventful for fashion games on the iOS platform in the United States. Sensor Tower data offers us a detailed look at the trends and performance of the top five applications in this category. Here's the rundown:
Project Makeover by Magic Tavern, Inc. saw a decrease in downloads from 1.4M in the first week of January to 404K in the last week of March. However, revenue trends remained strong, with a slight dip from $2.8M in the first week of January to $2.6M by the end of March. The weekly active users peaked at 1.7M in mid-February before settling at 1.8M at the quarter's end.
Zynga Inc.'s High Heels! experienced a significant surge in downloads, starting at just 450 in the first week of January and skyrocketing to 1.3M by mid-February, followed by a gradual decrease to 335K by the end of March. The game's revenue was initially nonexistent but jumped to $10K in the last week of March. Weekly active users showed a tremendous increase, starting at 1.4K and reaching a high of 4.1M by the quarter's end.
Lion Studios' Nail Salon 3D showed a declining trend in downloads, from 268K at the end of December to 174K in the last week of March. The revenue saw a peak of $15K in mid-January, with a slight decrease to $7K by the end of March. The active user base started at 345K and saw a dip, ending the quarter at 254K.
Perfect Wax 3D: ASMR Makeover by AI Games FZ had a strong start with downloads peaking at 467K in mid-January, but they saw a decline to 66K by the end of March. Despite generating some revenue in January, the game did not maintain this into the rest of the quarter. The weekly active users mirrored this pattern, peaking at 583K in mid-January and then dropping to 96K by March's close.
Lastly, Acrylic Nails! by Crazy Labs displayed a decrease in downloads from 307K in the last week of December to 115K in the last week of March. The game did not generate revenue during this quarter, but the number of weekly active users rose from 276K at the end of December to 357K by the end of March.
For more insights and detailed analytics, Sensor Tower provides an in-depth look at the app performance metrics and trends.
